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by beta-endorphin
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Some things in life are too important not to share

A Mercedes TV commercial a few years ago showed a Mercedes crashing into a concrete wall during a safety test. An engineer in a white lab coat walks over after the crash and kneels down to examine the damage, which is minimal.

A reporter then asks the engineer about Mercedes' energy absorbing car body. After the engineer tells all about the unique design the reporter asks him why Mercedes doesn't enforce their patent on the design, a design evidently copied by several other companies because of its success.

"The engineer then replied matter-of-factly, 'Because some things in life are too important not to share.'
[PR]
by beta-endorphin | 2008-02-12 21:54 | english expression